4 Crypto Influencers Retail Investors Must Follow in 2025
Education
4 Crypto Influencers Retail Investors Should Follow in 2025
Denomos
Team
8 min read
#Crypto Education
#Investment Strategy
#DeFi
#Macro Analysis
#Market Cycles
#Influencers
Retail crypto investors today face a strange paradox: there's more information than ever before, yet more confusion and misleading narratives than at any point in crypto's history.
Scroll through any social platform and you'll find hundreds of âinfluencersâ claiming to have the next alpha, promising early access to high-yield DeFi strategies, or sharing recycled technical analysis without any deeper context.
In reality, most of it is noise.
The truth is, serious investors don't need 50 sources. They don't need daily predictions or endless bullish calls. They need a few consistent, informed voices, each providing a unique lens into the crypto markets.
In this post, we're sharing the 4 influencers we believe every retail investor should follow in 2025. This list is dynamic and may evolve year to year, but as of now, these are the individuals providing real value, from beginner-friendly education to advanced macro research, technical analysis, and DeFi strategy.
If we had to build a crypto learning ecosystem from scratch (with no distractions and no hype) these would be the four we'd start with.
Brian Jung's official YouTube channel, where he shares crypto investing content and promotes the Kaizen trading community for advanced retail investors.
If you're new to crypto or still building confidence in your strategy, Brian Jung is the perfect starting point.
With a background in business and personal finance, Brian gained traction during the last bull run by doing what most creators ignore: he made crypto understandable. His YouTube channel walks you through how to think about investing, where to start, how to avoid scams, and how to build sustainable wealth.
But he doesn't stop at beginner content.
In 2024, Brian launched Kaizen Community, a private group that now functions as an advanced alpha hub for retail investors. Inside, members gain access to macro insights, early-stage NFT calls, trading signals, and portfolio strategies. Multiple user reviews suggest that the subscription pays itself off several times over, because of actionable insights and long-term focus.
Whether you're figuring out how to buy your first Bitcoin or optimizing your tax strategy as a full-time trader, Brian's content is approachable, trustworthy, and consistent.
Best for: Beginner-to-intermediate investors who want structured guidance and practical value without the hype.
2. Raoul Pal - The Macro Visionary for Crypto Investors
Raoul Pal's official X profile, where he shares macroeconomic insights and Web3 trends as the founder of Real Vision and Global Macro Investor.
If you're serious about understanding why markets move , then Raoul Pal is the voice you can't afford to ignore.
A former hedge fund manager at Goldman Sachs and co-founder of the Real Vision platform, Raoul brings institutional-level thinking to retail investors in a way that's both accessible and forward-looking. His expertise lies in connecting the dots between global macroeconomic trends, liquidity cycles, central bank actions, and crypto market dynamics.
Unlike many influencers who chase hype cycles, Raoul takes a top-down, data-driven approach to investing. He was one of the first mainstream macro voices to go all-in on Ethereum during the DeFi wave, because he understood the long-term implications of programmable money and exponential technology adoption.
Through Real Vision, he's built a community and education platform that focuses on macro investing, digital assets, and financial freedom. Members get access to in-depth interviews, thematic research, and investment frameworks used by top professionals in the space.
Raoul's Reach:
Over 1.5 million followers across X (Twitter), YouTube, and Real Vision
If you're ready to stop thinking like a retail trader and start thinking like a portfolio manager, Raoul's macro frameworks can dramatically level up your game.
Best for: Intermediate-to-advanced investors who want to understand the big picture: liquidity, debt cycles, and macro shifts that drive crypto markets.
3. Benjamin Cowen - Where Data Science Meets Crypto Investing
Benjamin Cowen's X profile, where he shares advanced market insights and promotes his Into the Cryptoverse platform for crypto, stocks, and macro analysis.
Benjamin Cowen isn't your typical crypto influencer. He breaks down complex market behavior using mathematical models, data science, and macro cycles, all with the calm, analytical approach of someone with a PhD in engineering.
He's the founder of Into The Cryptoverse, a subscription-based platform that delivers deep-dive analysis on Bitcoin dominance, on-chain metrics, logarithmic regression bands, and cycle-based investing frameworks. What sets him apart is his commitment to objectivity: no price predictions based on hope, only on historical models, market structure, and macro context.
Benjamin is particularly well-known for his use of Risk Bands and Bitcoin Dominance metrics to determine when risk-on behavior (like buying altcoins) is statistically favorable. His charts often include long-term regression models that give serious retail investors a broader view of the market cycle, instead of just short-term volatility.
While some may find his style conservative, that's exactly what makes him a trusted source for retail investors looking to protect capital and deploy it strategically.
Jake Call's YouTube profile, where he shares insights and tutorials on earning passive income through DeFi protocols.
If your goal is to make your crypto work for you through passive income, Jake Call should already be on your radar. His content doesn't revolve around hype coins or emotional market swings. Instead, Jake is a specialist in DeFi yield optimization, liquidity provision, and real-world strategies for generating returns in the decentralized finance ecosystem.
Jake is the creator behind Metrix Finance, a DeFi analytics tool that compares yield farming and liquidity pool returns across protocols and chains. It helps investors identify where capital works most efficiently, based on APR, impermanent loss risk, and strategy compatibility.
He also runs BuildrWealth, a premium education community designed for investors who want to master DeFi. While the platform is not cheap, many users report that the investment in knowledge pays itself back multiple times over, especially for those managing large capital across DeFi ecosystems.
Unlike more mainstream influencers, Jake keeps his circle tight. His community is ideal for crypto investors who have already passed the beginner phase and want to refine their DeFi strategy to generate sustainable yield.
Best for: Highly motivated retail investors focused on capital efficiency, passive income, and long-term DeFi strategy.
Denomos - From Macro Signals to Portfolio Strategy
Even with the best influencers at your fingertips, you still need a platform that turns insights into action. That's where Denomos comes in.
Denomos is an analytics platform built for serious crypto retail investors who want to connect macro trends with portfolio decisions. It's designed for those who want to go beyond charts and actually manage risk, optimize performance, and understand what's driving the market.
What you can do with Denomos:
Track your crypto portfolio with professional-grade risk and performance metrics (Sharpe, Alpha, Beta, Max DrawdownâŚ)
Monitor key macro indicators like interest rates, CPI, unemployment, PMI, credit spreads, and global liquidity
Overlay macro data with crypto charts to identify inflection points
Learn from our growing collection of macro and crypto-focused educational blogs
Whether you're following Brian for top crypto picks, Raoul for macro context, or Cowen for market cycles, Denomos is the platform where you can analyze those insights in real-time.
Macro insights
Navigate crypto markets with macro insights
Key macroeconomic indicators and market benchmarks that impact the crypto market.
Track the Crypto Fear & Greed Index, Fed interest rates, US unemployment, CPI, DXY, Gold, Oil, S&P 500, VIX, and more.
Brian Jung's official YouTube channel, where he shares crypto investing content and promotes the Kaizen trading community for advanced retail investors.
Raoul Pal's official X profile, where he shares macroeconomic insights and Web3 trends as the founder of Real Vision and Global Macro Investor.
Benjamin Cowen's X profile, where he shares advanced market insights and promotes his Into the Cryptoverse platform for crypto, stocks, and macro analysis.
Jake Call's YouTube profile, where he shares insights and tutorials on earning passive income through DeFi protocols.